FOUNDER AND CEO

JUSTPLAY UK is for the community.

Inclusivity is at the core of our brand. We want every person who attends our sessions to feel welcome, valued, and comfortable.

Basketball has been a huge part of my life, teaching me lessons both on and off the court. Having been introduced to the game at a young age, my level of commitment has changed over time, but my love for the sport has never faded. Being able to turn that lifelong passion into reality by running my own CIC is a dream come true, and I feel truly privileged to say that I love what I do.

At JUSTPLAY, our sessions are designed to bring people together who want to enjoy basketball at a recreational level, have fun, and build confidence. A key part of our mission is creating a safe and empowering space for women and girls. We know how vital it is to encourage more female participation in sport, not only to grow basketball but to help young women build self-esteem, develop life skills, and feel confident in their own abilities.

JUSTPLAY has already had a profound impact on the community, both mentally and physically. This positive change fuels our drive to expand our values even further and to continue empowering more women and girls to step onto the court, discover their strength, and just play basketball.

Chloe Burdett
Founder of JUSTPLAY UK CIC
Winner of the West Midlands Inspiring Female Award (Basketball England) – 2019, 2020, 2023
Winner of Slam Jam Provider of the Year (West Midlands) – 2024
Winner of Community Programme of the Year (East Midlands) – 2024 for a collaborative initiative in partnership with Northants Basketball Club