"JUSTPLAY is for the underrated groups in the basketball community. We want our sessions to invite the inactive, the retired and the beginner. Inclusivity is a core value within our brand as we want everyone to enjoy our sessions and to feel comfortable. Basketball has taught me so much, I'm in a great position to give back to the sport. Having been introduced to basketball from a young age, I have found that my commitment changed but my Love for the sport never did. Transforming my passion into a business has had its challenges however I feel blessed to be in a position to honestly say that I love what I do. Our sessions aim to attract those that love basketball and want to play at a recreational level. I am positive that our simple concept can play a key role in developing basketball here in the UK. JUSTPLAY has had a great affect on the community both mentally and physically, this is the driving force to spread our values further and encourage more people to just, play basketball." - Chloe Burdett.